Adele Paiardini
Broadcast journalism and PR enthusiast

About Adele Paiardini
''It doesn’t interest me what you do for a living. I want to know what you ache for – and if you dare to dream of meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a fool – for love – for your dreams – for the adventure of being alive.''
- Oriah Mountain Dreamer
To briefly introduce myself. I am an Italian second year Broadcast and Digital Journalism student at the University of West London where I actively participate as social media editor and reporter for The Byte, which weekly streams news from our Radio and TV studio.
During my languages, business and cultural studies in Italy I improved my English skills, but I can also speak Italian, my native language, and fluently communicate in French.
The ability to understand different languages allows me to recognise how different cultures approach the marketing and media world. Diversity is what moves forward our society and I adapt my work to my ethics and values.
SCROLL DOWN TO A SHORT TRIP IN MY MIND
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My values
Human rights supporter
I strongly believe we are all part of something great: the world. If we want it to work we need to guarantee human rights and collaborate all together to create a better society in which hunger, racism, homophobia and slavery don't exist.
Feminist
Women and men should be treated the same way and have the same opportunities. Despite we are in the 21st century being a woman is still difficult. As a feminist I daily fight against discrimination and try to inform people through my blog and social media.
Enviromentalist
The world is our home and preserve it is our duty as humans. Being passive about climate change is not a solution. I work with social media and I adapt my sustainable lifestyle to my work ethic in order to increase the awareness around the topic.

Projects
TVS SpA 50th anniversary
This is a video gallery of the 50-year anniversary brochure booklet I produced for TVS SpA during my two months intern. I worked as part of a team on the graphic and visional side of the project, conducting a marketing research among their clients, succeeding in precisely identifying the reference target.
Articles and Publications
All of my essays and articles are produced through a process of information gathering. Identifying the source allows me to guarantee a fair coverage of the news and increase the trust of my readers and clients.

CV
Experience & Expertise
News Producer - The Byte University of West London
September 2020 - Now
I actively participate as social media editor and reporter for The Byte, which weekly streams news from University of West London Radio studio.
Uploading original contents and articles on Twitter, Instagram, Facebook and The Byte blog
Finding interviews for the radio weekly programme
Writing and revisioning the script in order to reach a bigger audience
Editing audio contents, interviews and organising live calls with guests
Sales Assistant - Luxury Stores
September 2019 - April 2020
Provide clients with top quality service
Advise clients giving them advice on fashion trends
Create a long-term relationship with the clients
Develop and mantain a long-term relationship in order to promote Brand loyalit
Event Promoter - The Festival of cultural Journalism
October 2017 - October 2018
Promoting the Festival’s events across my city and school
Actively participating to talks and books presentation
Addressing people to the several cultural activities and booking events for them
Broadcast and digital Journalism - University of West London
September 2019 - July 2022
